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Information for Pretesting the Message

On this page:

Keeping Pretest Costs Down

  • Borrow questions from other pretests when possible.
  • Work with partner organizations to recruit participants and conduct tests (e.g., an African-American church, patient educators, a clinic).
  • Pay for and use transcripts when conducing focus groups so that FCA programs can review the results and make decisions rather than paying an analyst to do so.
  • When testing with a large number of respondents:
    • Keep the questions short and to the point.
    • Use as many close-ended or multiple choice questions as possible (for easier tabulation analysis).
    • Develop codes in advance for quantifying responses to open-ended questions.
    • Avoid overtesting (test to answer questions, not to gather the views of a large number of respondents).

Sample Language: Benefits of Consuming Fish

When properly prepared, fish provide a diet high in protein and low in saturated fats. Many doctors suggest that eating 8 ounces of fish each week is helpful in preventing heart disease. Almost any kind of fish may have real health benefits when it replaces a high-fat source of protein in the diet. You can get the health benefits of fish and reduce unwanted contaminants by following this advisory.