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Sustainable Marketplace: Greener Products and Services


EPA recommends the following private sector standards/ecolabels be used when purchasing interior latex paint. All federal ecolabel program(s) and statutory requirement(s) that apply to this product category are also listed below. If you are a U.S. federal government employee who would like free access to one of the private sector standards or ecolabels recommended by EPA, please email the EPP Program (

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Recommended Private Sector Standards/Ecolabels

1st Choice Private Sector Standards/Ecolabels:

Multi-attribute with confirmed accredited or conforming certification body:

Cradle to Cradle Certified™ Product Standard1

CradletoCradle LogoAccess standard.

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Good Environmental Choice Australia (GECA) Paints & Coatings Ecolabel1 *

GECA LogoAccess standard.

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GreenSeal™ 11 Standard for Paints, Coatings, Staints, and Sealers1 *

GreenSeal LogoAccess standard.

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GreenSeal 43 Standard for Recycled Content Latex Paints1 *

GreenSeal LogoAccess standard.

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Master Painters Institute (MPI®) Extreme Green™1 *

MPIExtremeGreen LogoAccess standard.

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Please note that these recommendations do not currently consider the standards’/ecolabels’/ certifications’ effectiveness in addressing the potential environmental impacts of material harvesting and/or extraction.

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If a product meeting a 1st Choice standard/ecolabel is not available, agencies can use one of these multi-attribute standards/ecolabels**:

Environmental Choice New Zealand EC-07-18 Paints1 *

Environmental Choice New Zealand LogoAccess standard.

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International Living Future Institute: Living Product ChallengeSM 1.01* 

Living Product Challenge LogoAccess standard.

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Sustainable Materials Rating Technology (SMaRT)1

SMaRT LogoAccess standard.

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**These are standards/ecolabels for which EPA has not been able to confirm that an accredited or conforming certification body is available (more information).

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If a product meeting one of the standards/ecolabels above is not available, agencies can use one or more of these single-attribute standards/ecolabels to address key hotspots:

Indoor Air Quality/VOC Emissions/Other Leadership Approaches to Chemicals:

International Living Future Institute: Declare 1 *

Declare LogoAccess standard.

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Indoor Air Quality/VOC Emissions:

SCS Indoor Advantage™ Gold1

SCS Indoor LogoAccess standard.

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UL 2818 GREENGUARD Certification Program For Chemical Emissions For Building Materials, Finishes And Furnishings1

UL 2818 Greenguard LogoAccess standard.

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To address Indoor Air Quality/VOC Emissions, EPA recommends products meet the California Department of Public Health (CDPH) Standard Method for the Testing and Evaluation of Volatile Organic Chemical Emissions from Indoor Sources Using Environmental Chambers, Version 1.1-2010. (This is the VOC emission testing method for California Specification 01350.) These certifications/ecolabels have been assessed by EPA and incorporate by reference CDPH v1.1-2010 (or equivalents) as either optional or required criteria. There may be other certifiers/ecolabels that can provide demonstration of conformity to these criteria.

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Recommended Specification

Add this specification when using SMaRT or the Global Recycled Standard:

Products shall meet California Department of Public Health (CDPH) Standard Method for Testing and Evaluation of VOC (Volatile Organic Chemical) Emissions from Indoor Sources Using Environmental Chambers, Version 1.1-2010.

This VOC emission specification is necessary because this hotspot may not be addressed adequately for flooring meeting SMaRT or the Global Recycled Standard.

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Federal Ecolabel Program

Agencies can use:

BioPreferred LogoBioPreferred® Program – USDA Certified Biobased

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Statutory Requirements

Products shall meet these statutory requirements:

Fp logoBioPreferred® Program – Federal Purchasing


When BioPreferred and CPG are both required, the agency shall purchase the item that meets the CPG requirements (per FAR 23.405 Procedures (c) and Farm Security and Rural Investment Act, Section 9002 (b)).

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Inclusion in the Recommendations is not an endorsement by EPA of the standards/ecolabels or of any of the products conformant to these standards/ecolabels, but rather a statement that the standard/ecolabel meets either EPA’s Guidelines or is recommended for use by another Federal agency.