This Climate Showcase Community Tip Sheet provides insight on effective practices for implementing local climate and energy programs.

Community-based social marketing (CBSM) uses direct neighbor-to-neighbor communication and influence to promote behavior change. In-person communications are often complemented by electronic social media tools. Read this tip sheet to learn how to use CBSM, and what to watch out for.

• Community-based Social Marketing (PDF)(1 pg, 452 K)