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Energy Resources for State and Local Governments

CSC Tip Sheets: Effective Messaging

This CSC Tip Sheet provides insight on effective practices for implementing local climate and energy programs.

Effective messaging is a skill that programs use to reach potential program participants and communities. It relies on understanding your audience and identifying what messages appeal most to the audiences that you are trying to reach. Read this tip sheet to learn what works and what to watch out for when you are planning your messaging.

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