Part 1 of a three-part webinar series on communications strategies and methods explores how to gain support from partners and attract participation in climate and clean energy programs. The webinar will address the importance of developing a communications plan and using it as a framework throughout the course of the initiative and cover tactics that engage, empower, and transform community-level participation into actionable results. The importance of understanding intended audiences and tailoring strategies to their needs will be emphasized.

Recordings

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  (MP3) (08:13, 3,857K), Emma Zinsmeister, U.S. EPA
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  (MP3) (15:48, 7,411K), Susanne Moser, Stanford
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  (MP3) (19:53, 9,326K), Connie Roser-Renouf, GMU
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  (MP3) (16:46, 7,864K), Samantha Kappalman, Maryland Comm Consortium
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  (MP3) (20:04, 9,411K), Robert Graff, DVRPC
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  (MP3) (11:14, 5,275K), Participant Questions

• Part 1 - Welcome and Introduction (PDF)(10 pp, 366 K)
  Emma Zinsmeister, U.S. EPA
• Part 2 - Overview Communicating with a Purpose (PDF)(14 pp, 2 MB)
  Susanne Moser, Stanford
• Part 3 - Feature Understanding, Reaching Diverse Audiences (PDF)(30 pp, 3 MB)
  Connie Roser-Renouf, GMU
• Part 4 - State Sase Study - Using Effective Communication (PDF)(23 pp, 1 MB)
  Samantha Kappalman, Maryland Comm Consortium
• Part 5 - Local Case Study - Engaging Municipal Officials (PDF)(23 pp, 3 MB)
  Robert Graff, DVRPC
• Participant Questions (PDF)(9 pp, 405 K)
• Transcript Gaining Support and Attracting Participation through Communication (PDF)(42 pp, 447 K)