Contracting Best Practices: Education and Outreach
- Benefits of waste reduction, reuse, composting and recycling
- New billing procedures
- Program implementation information
- Information on proper sorting
Some communities require a separate contractor be used for education and outreach to obtain specialized marketing or multilingual outreach capabilities or to ensure dedicated outreach staffing.
- Traditional outreach: Bin tags, bill inserts, brochures (can require multi-lingual materials)
- Direct outreach: Community event outreach and/or door-to-door customers visits (can require multilingual outreach capacity)
- Online and social media: Websites, campaigns or competitions using specified online platforms and tools
- Contractor engagement: Education clauses can tie the contractor's success to the quality or time spent on outreach rather than just the tonnage processed.
- Program effectiveness: Effective education and outreach can improve program coordination and support in the community.
- Difficult to measure: Education is less quantifiable than other requirements and the effectiveness of education and outreach can be difficult for local government to monitor.