An official website of the United States government.

This is not the current EPA website. To navigate to the current EPA website, please go to This website is historical material reflecting the EPA website as it existed on January 19, 2021. This website is no longer updated and links to external websites and some internal pages may not work. More information »

Web Standard: New Icon


A "New!" icon is a small text-based “icon” that indicates a piece of content is new.  New imageHow the new icon appears on

Content requirements

Using a "New!" icon is optional. If you use one:

  • Limit use of "New" icons on a page.
  • Do not write text that redundantly suggests newness, e.g., "EPA today initiated ..."
    • Your text must be timeless.
  • Note: the "New" icon will not appear on browsers that do not have JavaScript enabled. Do not provide a HTML alternate; this is not critical content.
  • The "New!" “icon” will remain visible for 30 days from the date you used.
  • The new icon cannot be used for more than 30 days.

About this Standard

All EPA public web content must adhere to the EPA Web Standards, the U.S. Web Design System guidelines, and the 21st Century Integrated Digital Experience Act.

Original effective date: 09/28/2005
Last approved on: 05/13/2020
Web Council review by: 05/13/2023 (or earlier if deemed necessary by the Web Council)