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San Francisco Bay Delta

Pesticide Reduction Campaign: Greener Pesticides for Cleaner Waterways

Using social marketing and social media, this project will conduct an advertising campaign to reach a critical mass of Bay Area residents and provide training to local retail store employees to promote less toxic pesticide options to their customers throughout the Bay Area. The project has a goal of 5% reduction in Bay Area residents applying pesticides within their households.

Project Facts

Recipient: San Francisco Estuary Partnership/ABAG
Funding: $250,000 (non-federal match = $83,334/leverage = $273,000)
Project Period: September 2012 – October 2016
Partners: BASMAA, BACWA, BAPPG, San Jose, Alameda County, SCVURPPP, and other municipal stormwater and sewer districts

Environmental Results Summary: Urban Pesticide Reduction Campaign

OUTPUTS (Activities, efforts, and/or work product during project period)

OUTCOMES (Environmental results)

(1-5 yrs)


12 additional community group partners engaged

Mobile phone app for less-toxic pesticide information

Tabling kit completed and distributed

Summary of number of people reached through in-person interactions

New ads and PSAs for Our Water Our World (OWOW)

Establish a project Facebook page

Report of social media interactions, click-throughs and web visits, media pitches, articles placed and coverage, events and attendees

Collect less-toxic pesticide sales data

Improved water quality through decreasing sales of most-toxic pesticides and increasing desired behaviors in residential pesticide customers

Over ten years of increased campaign visibility, a 15% reduction in residents applying pesticides and 20% reductions in those who believe toxic pesticides are necessary is expected

Full List of Project Summaries