SmartWay Affiliate Resources
SmartWay Affiliates commit to helping educate their members and communities about freight efficiency and sustainable goods movement, display the SmartWay brand, and support members in becoming SmartWay Partners and using SmartWay technologies.
The resources on this page will help you get started.
Learn the Issues
View these resources to develop a more robust understanding of how SmartWay works so you can share this information with your members.
- Overview of the SmartWay Program
- SmartWay Overview Video Exit
- SmartWay Trends, Indicators, and Partner Statistics (TIPS)
- The SmartWay Vision 2020 Report
Follow the Affiliate Editorial Calendar
This themed calendar encourages collaboration across all affiliate organizations and assists with a cohesive monthly message.
Present SmartWay to Your Members
This presentation will help you educate your members or associates regarding the goals and benefits of SmartWay.
- SLIDE DECK: Present SmartWay Transport Partnership to your members (11 pp, 1 MB, April 2018)
Tell Your Members about SmartWay Technologies
Share the SmartWay E-update and other Content in Your Newsletter or Blog
- Include the "Why Join SmartWay (DOC)(1 pg, 29 K) " letter in your newsletter or blog. This template can be tailored and personalized for your membership magazines, trade media, etc.
Put the SmartWay Affiliate Logo on Your Website
We encourage all Affiliates to demonstrate your participation and commitment to freight supply chain sustainability by putting the SmartWay Affiliate logo on your website. Create a page dedicated to the goals and resources of SmartWay to give your members easy access to information about the benefits of participating in the program.
- Review the Logo Use Guidelines (PDF) (33 pp, 2.8MB, EPA420-B-18-018, Free Adobe Acrobat Reader)
- Email the signed signature page to email@example.com
Display the SmartWay ads on your website and blogs
Place one or more of these for Web advertisements on your website to draw your audience's attention to essential SmartWay resources. You can also develop your own graphics to highlight specific SmartWay Web content. Please contact your Affiliate contact if you need guidance on creating custom ad content.
Download all four of the SmartWay ads (ZIP)(1 pg, 315 K)
Display the SmartWay Banner in Your Building
Print instructions: The banner file is 25 percent of the actual banner size (actual banner size: 87" x 36"). The printer has to enlarge the file to the appropriate banner dimensions before printing. Create the banner with eight grommets for the top and eight grommets on the bottom.
Download the SmartWay Banner Graphics File
Display the Print Ad in your Newsletter or Trade Media
Place the "Reflects Well" print advertisement in your newsletters or trade media. Promote the benefits of SmartWay Designated Tractors and Trailers to your members with this professionally designed ad.
Affiliates can help their members become SmartWay Partners by learning more about how the tools work and by providing technical support.
Here are links to the resources provided for each partner type:
- Shipper Tools and Resources
- Carrier Partner Tools and Resources
- Logistics Company Tools and Resources
You can also learn more about the tools and resources of the SmartWay program by attending SmartWay training webinars.
Learn Best Practices from Other Affiliates
To learn more about how you can successfully lead your organization and your members in the freight sustainability movement, check out these resources:
- Guidance Document: Best Practices Guide (PDF) (18 pp, 2.2MB, EPA-420-B-15-068, May 2015).
- Webinar Recording: A National Conversation with SmartWay AffiliatesExit
Celebrate Earth Day With SmartWay!
Earth Day brings all of us together to activate change and build a sustainable environment. It is a celebration of community and the environment around us. Because it is the 50th Anniversary of Earth Day, let’s make Earth Day 2020 more than a day. Encourage your employees and your stakeholders to engage in activities that make a positive contribution to the environment!
Ready to get started? The SmartWay Affiliate Earth Day Tool Kit puts free commercial-quality marketing materials and other resources into the hands of any organization that wants to step up and get involved. The resources are not just geared toward Earth Day but are available any day and will let your members and stakeholders know that you care about the environment and sustainable transportation.
Earth Day Tool Kit Resources:
Check out the “50 SmartWay’s to Celebrate Earth Day" List
Implement one or more of the activities suggested in this document as a way to celebrate Earth Day. There is a resource for each activity so no need to reinvent the wheel! Just let us know and the SmartWay team will provide you with the resource you need.
Download the list:
- The 50 Smart Ways to Celebrate Earth Day! (PDF)(2 pp, 142 K, March 2020, EPA-420-F-20-027)
"Join SmartWay" Letter
Encourage your members to participate in the SmartWay program. Take the Affiliate Earth Day Pledge and email the “join SmartWay” letter to your members.
Template- "Join SmartWay" Letter(DOC)(1 pg, 38 K, March 2020)
"The Supply Chain, Goods Movement and SmartWay” Video
This video is an informative and engaging piece about the benefits of efficient freight transportation and will get the attention of your members and stakeholders.
Reduce Your Carbon Footprint Ad/Poster
Encourage your members to show that they are an Environmental Leader by placing the Carbon Footprint ad in trade publications or on their website. Hard copies of posters are available for you and your members to hang in your customer service areas, lunchroom, or other shared office spaces!
firstname.lastname@example.org (use “Poster Request” as the subject line)
SmartWay Designated Tractor/Trailer Ad
The SmartWay designation means you’re getting the cleanest, most fuel-efficient equipment commercially available. Encourage your members to place the ad on their websites, in their facility lobby and lunchroom, and in their newsletters so they can educate their customers about the SmartWay tractor and trailer designation.
"Reflects Well" Advertisement Print File (PDF)(1 pg, 835 K)
Social Media Posts
Share the sustainable freight transportation story on your social media platforms.
- SmartWay Earth Day Social Media Graphics and Text (ZIP)(2 MB, April 2020)